NCAS conducts research on risk communication and societal impacts of weather and climate.  Our studies focus on the following objectives:
1. Examining risk perceptions and motivations that impact individual and group responses to weather and emergency warnings issued by NOAA;
2. Identifying optimal modes of communication (including mass communication, mobile, digital and interpersonal) to reach people; and
3. Understanding how diversity dimensions or demographics (race, age, gender, ethnicity, socioeconomic, educational level) influence the receptivity of communication regarding weather and other related messages.

NCAS is also examining the economic value of air quality forecasting.  This research is based on the recognition (including the recommendations of the National Research Council) that metrics of prediction skill cannot meaningfully be separated from the ways in which the prediction system will be used as an aid to decision-making.  Additionally, models that can be used to estimate the toxic effects of air pollutants are being investigated.